Citations and source gaps: which sources help your brand?

In short

See where AI gets its evidence, which owned pages are cited and where competitors have a source advantage. A source gap shows where the available evidence supports a competitor more clearly than it supports your brand.

Why it matters

Customers can ask an AI assistant a complete question and receive a short answer with only a few businesses. A single chat is an example; a fixed set of questions across several services reveals the broader pattern.

Three actions you can take

1. Check that your main services, locations and proof are clear on your website. 2. Answer one important customer question on an existing relevant page. 3. Repeat the same measurement afterwards so the change remains comparable.

What Roby checks

Roby asks approved customer questions in ChatGPT, Gemini, Claude and Perplexity. The report shows whether your business is mentioned, which competitors appear, which sources are available and which three improvements matter first.

Sources and date

Usage figures on RobyMonitor.com refer to publications from Eurostat (2025), OpenAI (2025) and Google (2025). AI answers can change, so always check the measurement date, complete question, answer and source before making a decision.

Next step

Run the free AI check or view the sample report to see the information included in a complete business check.