AEO helps AI understand, trust and recommend your brand.
Answer Engine Optimization is the measurable improvement of visibility and accuracy in answer engines such as ChatGPT, Claude, Gemini and Perplexity.
ChatGPT
AEO sample · fictional data
Answer
Composing answer...AI answers can change. Roby Monitor measures patterns across a fixed campaign.
How Roby helps
Turn individual answers into clear improvements.
AEO starts with real customer questions. For each topic and buyer-journey stage, we measure which brands AI mentions, which attributes it associates with them and which sources support the answer.
Fixed measurement campaigns
Compare audits fairly with the same topics, intents and weighting factors.
Brand perception
See the story AI tells about your brand and where inaccurate information appears.
Competition
Measure share of voice and see where other providers are recommended more often.
Improvement plan
Connect every action to a measured answer, source opportunity or website issue.
Your website remains the foundation.
Search engines and AI services need to understand who you are, what you offer and why customers can trust you. Roby therefore checks whether important information on your website is clear, current and supported by evidence.
You get more than a score. See the customer questions where you appear, the sources AI uses, where competitors appear more often and what to improve first.
See where you stand